Paid Media Manager

Company: Takeda Pharmaceutical
Location: Des Plaines
Posted on: May 11, 2022

Job Description:

By clicking the Apply button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge.Job DescriptionPurpose of role:Execute strategic media plans across a variety of mediums with agencies of record, identify and recommend media outlets that fit the target audienceProvide expert knowledge and management on both the media landscape and sharing information and recommendations on multi-channel marketing programsCo-manage agency partners, building long term relationships and ensure flawless executionManage development, generation, distribution, and analysis of paid media tactics & approval reporting requirements and metricACCOUNTABILITIESLead the management of paid media campaigns, track advertising performance and make recommendations of changes or new plans to achieve business growth in the most cost-effective fashion. Co-manage day-to-day agency partners and proactively interface with account leadership to coordinate, communicate and optimize the impact of marketing activitiesExecute full funnel digital media plans for US BioLife Centers thereby generating new profiles that lead to new donors who ultimately impact key business KPIs including cost per liter, Ig content, and volume collectedInterface with Field Marketing Reps, Brand, Corporate Communications, HR, Digital Experience Team, Promotions team and Agency partners to build digital media briefs, execute strategic campaign plans, and to identify and deliver new solutions in a collaborative fashion Liaise and collaborate with domestic and international teams to ensure paid media buys are coordinated, integrated and alignedManage cross-channel media buys, analyzing performance for real-time optimizationDrive SEO/SEM strategies and opportunities contribute to any content strategy initiatives, including providing insights into UX and digital best practices. Liaise with Digital Experience Lead and web development team to implement technical SEO best practicesUse web analytics data from several sources to evaluate traffic building initiatives' effectiveness and provide recommendations for improvements in content, user experience, and conversionMonitor and optimize keywords on an ongoing basis to drive conversions and hit business level KPIs and goals, delivering a strong ROIDIMENSIONS AND ASPECTSTechnical/Functional (Line) ExpertiseFoundational omnichannel marketing knowledgeExpert program management skills with a variety of project management tool experienceExperience with managing outsourced vendors, accountability and metric reportingExperience with Google and Bing s services, including Google Search Console & Google AnalyticsLeadershipGlobal perspective with a demonstrated ability to work across functions, regions, and culturesAbility to identify potential challenges and opportunities and make recommendationsProven skills as an effective collaborator who can engender credibility and confidence within and outside the companyValuing and promoting differences by embracing and demonstrating a diversity and inclusion mindset and models these behaviours for the organizationInvests in helping others learn and succeedAble to influence without authority cross functionallyDemonstrates agile leadership by seeking to understand with the ability to evolve ideas as needed.Decision-making and AutonomyAbility to seek diverse input by balancing multiple internal and external multiple stakeholders to drive solutions and set prioritiesAbility to incorporate feedback and ensure decisions are made swiftly to enable flawless executionDevelops executable plans and meets budget and deadlinesBuilds a culture of data driven decisionsInteractionOrganizational savvy and leverages internal network to enable alignment and effective execution in and outside the BUValuing and promoting differences by recognizing the importance of connections and brings in key stakeholders to work towards the best possible solutionsStrong communicator, able to persuasively convey ideas verbally and in writingExceptional communication, negotiation, presentation, and influencing skills across internal and external stakeholdersInnovationContinuously challenging the status quo and bringing forward innovative solutionsAbility to identify areas for process and systems innovation and implement change that will enhance the overall effectiveness of the team.ComplexityDelivers solutions to abstract problems across functional areas of the business.Identifies and solves fundamental issues for major functional areas through assessment of intangible variables.Recommends key decisions, escalates key issues per agreed governance framework, and persuades key stakeholders through exceptional influencing skills.Creates clarity of accountabilities in a global and highly matrixed organization, with a high degree of complexityAbility to provide data that will resolve or simplifies complexity between commercial, operations, and strategyResilient and comfortable working through large scale global change managementEducation and Experience RequirementsBachelors Degree (BA or BS)4-5 years work experience, with 3 years retail pharmaceutical or consumer experience required, including Marketing, Marketing Operations, and/or a related commercial functionExperience with the promotional review & approval processKnowledge of digital marketing, channels and platformsProject management experienceSystem management or implementation experienceExperience in problem solving, preferably technical issues.Ability to influence others without authorityPresentation and/or training skillsIntermedial excel skills used in reporting analytics and creating presentationsMulti-lingual: Spanish Speaking PreferredExcellent communication and presentation skills.EEO StatementTakeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.LocationsBannockburn, ILWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time

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