Vice President of Marketing Strategy for Employee Benefits

Company: Alera Group
Location: Des Plaines
Posted on: June 25, 2022

Job Description:

OverviewAre you looking to be part of a growing company where you have exciting opportunities to learn, grow and make a positive impact? Join a team where each employee is empowered to listen generously, speak straight, collaborate and build each other up through mutual accountability and shared success.
If that is what you--------re looking for, this is your chance to be part of an amazing organization!
Alera Group is one of the largest independent, national insurance and financial services firms in the U.S. with over $900 million in revenue and growth. Created in 2017, we offer comprehensive Employee Benefits, Property and Casualty, Retirement Plan Services, and Wealth Services to clients nationwide, with a mission to transform the client experience by providing a greater depth and breadth of resources, innovative thinking, and constant collaboration, while maintaining strong local relationships. Alera Group is seeking a Head of Marketing Strategy in support of our Employee Benefits practice. As a member of our Corporate Marketing Strategy team, you--------ll partner with the practice, sales teams, and other Marketing Centers of Excellence to drive marketing strategy and execution across the full client journey and experience, from awareness to consideration, conversion, and retention.
About You

• You are passionate about creating integrated, multi-channel, multi-tactic marketing and communications strategies that support business growth.
• You are driven by data and metrics to make stronger marketing decisions and monitor ongoing impact to determine when the course needs to adjust.
• You--------re not afraid to roll up your sleeves ensuring that all tactics are on strategy, on message, and are compelling to our clients, prospects, and their employees.
• You--------re excited by new challenges and energized by working in a fast-paced, collaborative, team-based environment.
• You--------re a relationship builder and influencer who knows how to bring alignment across cross-functional teams.
• You ask relevant, thought-provoking questions, often advocate for a test and learn approach, and are not afraid to challenge the status quo. Responsibilities Responsibilities
  • Develop marketing and communications plans and strategies for the Employee Benefits practice and oversee the execution of all elements with the team and other Marketing Centers of Excellence to ensure that timelines are being met and strategies serve our business and customer needs.
  • Partner with regional marketing teams to understand how national strategies and campaigns are working in the region or where there may be regional opportunities we should consider scaling for national use.
  • Leverage user insights and data to develop strategies and content (sales content, positioning and messaging, thought leadership, etc.), ensuring that the voice of the customer is well-represented across our communications.
  • Develop strong internal communications programs to ensure all Producers and Managing Partners throughout the U.S. are aware of and can use our tools, programs, content, etc.
  • Demonstrate a return on marketing investment by pushing internal stakeholders to clearly define success and partnering with delivery teams to regularly measure success and report back.
  • Mentor, coach, and/or manage junior team members.
  • Manage external vendors and freelancers brought on to develop our materials and programs. Qualifications Qualifications
    • Significant marketing experience developing and delivering marketing strategies and plans across multiple channels (web, social, email, sales support, events, public relations, etc.).
    • Proven expertise as both a strategic thinker and a project manager, with the ability to synchronize the two.
    • B2B marketing experience preferred Employee Benefits experience a plus.
    • Record of success creating programs and content strategies used across complex end-to-end client experiences.
    • Proactive, solutions-oriented mindset with strong attention to detail and organizational skills.
    • Experience and comfort operating in a matrixed organization, with the ability to lead initiatives that include cross-functional participants outside of the direct span of control.
    • Excellent written and verbal communications skills, with the ability to sell ideas to cross-functional partners and present strategies to senior management.
    • Experience mentoring and managing teams.
    • Portfolio of work samples demonstrating strategies and campaign development will be required.
    • Bachelor--------s Degree (or higher). Equal Opportunity Employment We--------re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you--------re a California resident, please read the California Consumer Privacy Act prior to applying. #pandoIQPandoLogic. Keywords: VP Marketing, Location: Des Plaines, IL - 60018

Keywords: Alera Group, Des Plaines , Vice President of Marketing Strategy for Employee Benefits, Advertising , Des Plaines, Illinois