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Marketing Specialist, Product Promotions (Virtual Position)

Company: US Foods, Inc.
Location: Des Plaines
Posted on: May 14, 2022

Job Description:

Join Our Community of Food People!The Marketing Specialist supports the Director, Promotions and the field marketing team with all aspects of product promotions to drive ROI and sales growth.Act as tactical, day-to-day operational and execution lead for product promotions as directed by the Director. The Specialist will amplify campaigns through a mix of digital channels as well as the US Foods sales team.This is a virtual position that can be done anywhere within the United States with the exception of Hawaii and the US Territories.ESSENTIAL DUTIES AND RESPONSIBILITIES---Assist in the strategy, development, implementation and execution of National sales and product promotions that align with center branding and budget---Assist in the coordination of national product promotional efforts including discontinued products,Fresh to Frozen, New items in Stock, Hot Buys, National Flyers with local selection, Made-to-Order campaigns, Targeted customer product promotions based on customer/menu type.---Support the field marketing team with the strategy, development and implementation of product promotions.---Collaborate with Marketing Analyst to identify the analytics evaluate promotion results and execute plans to optimize promotional effectiveness---Collaborate with wider marketing team to optimize promotional efforts and coordinate with other strategic activities---Collaborate with other Marketing Specialists to continue to measure, modify, revise and improve promotional efforts---Work cross- functionally with merchandising and pricing in the development of the program, category support, vendor participation and product selection.---Create vendor support materials to package and sell to supplier community.---Collaborate with digital team to cross promote (e-comm, email and social)---Thorough proofing of all digital assets and managing stakeholder approval process---Support the Director in analyzing promotion results, participation, engagement rates, profitable sales impact, new customers, increased category penetration and overall achievement of stated goals and return on investment.---Manages Day to day loading and maintenance of the 079 product promotion system, including loading of area level promotions to system. Enforces rules and best practices of system.---Administration of the Points of Focus Program, serving as the subject matter expert for all initiatives and communications.Monitors spend vs. budget. Collaborates with Director on future program strategy.RELATIONSHIPSInternal:Field Marketing and Merchandising; Center Marketing and Merchandising, Commercial Excellence, Pricing, Digital Team, Field Sales LeadershipExternal:Supplier Community, Promotional Merchandise and Print PartnerQUALIFICATIONSEducation/Training:Education/Training: Four year college degree in marketing, communications, or related field.Related Experience/Requirements:---3-5 years applied marketing experience.---Understanding and knowledge of both product and sales incentive programs to best support Sr. Manager with design, execution, and measurement---Basic understanding of promotions, revenue management principles and marketing analytics---Moderate to high level of Excel skills---Structured problem solving skillsKnowledge/Skills/Abilities:The Promotions Specialist is process-oriented and able to maintain a very high attention to detail when carrying out tasks quickly. Comfortable working against deadlines in a fast-paced environment and seamlessly working with other functions in the organization to deliver on an impactful promotions. Highly organized. Ability to think creatively and contribute ideas to address business needs. Continuously identify process improvements that increase go-to-market speed and effectiveness of promotions. Must possess a strong sense of urgency with an ability to prioritize to meet deadlines. Strong communication skills (written, verbal and presenting).#LI-JC1#ZR#AC***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***

Keywords: US Foods, Inc., Des Plaines , Marketing Specialist, Product Promotions (Virtual Position), Advertising , Des Plaines, Illinois

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