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Content Marketing Specialist

Company: Interfirst
Location: Des Plaines
Posted on: May 12, 2022

Job Description:

Job DescriptionContent Marketing SpecialistWho we are:We are a fully funded Interfirst Mortgage Company affiliate and fintech start-up focused on lead generation for the mortgage industry. We know this space and are positioned for rapid growth – our clients are ready for our launch!Who you are:You are savvy, creative, and smart! Your writing skills pack a serious punch, your words captivate your target audience, and you have functional knowledge of SEO and how to optimize content to rank on Google. You are agile and look at challenges as opportunities. You are comfortable in a start-up environment that is nimble and unstructured.What you'll do:You will bend and flex as our company evolves, and our initiatives take hold. Initially, your focus will be on content research and development, and participating on strategy ideation. You will partner with our in-house SEO expert to optimize content to attract borrowers, creating hundreds of top quality articles to capture borrower attention, driving them to explore our site. Your groundwork will help us secure potential borrowers for our mortgage company clients and will have an immediate impact in the growth of our business through lead acquisition.Responsibilities:

  • Conduct extensive research on a wide variety of topics in the mortgage industry space
  • Develop long-form thought leadership content to drive organic traffic that results in mass lead generation
  • Participate in content roadmap and timeline design; create content and launch campaigns across multiple platforms to accelerate lead generation
  • Utilize data to drive ongoing content development strategies
  • Serve as primary author of content; write a large variety of compelling briefs to launch across various platforms and drive target audience to our site
  • Implement program strategy through education and collaboration with internal partners; provide content to internal teams and consult on appropriate use to drive resultsQualifications:
    • Bachelor's degree in related field and 2+ years of content development and SEO optimization, or related experience; or equivalent combination of education and experience
    • Advanced research, writing, and editing skills including proficiency with multiple writing styles: Chicago, APA, etc.
    • Powerful grasp of grammar; able to write at different levels of comprehension
    • Experience with application of SEO best practices; some familiarity with SEO analytics and research platforms; prior knowledge and use of data and metrics to score and drive outcomes
    • Experience working from a strategic plan and content management road map
    • Experience with multi-channel content creation/deployment
    • Passionate about continuous improvement
    • Motivated self-starter with exceptional eye for detail
    • Advanced communication skills: ability to work with all levels of employees; strong interpersonal skills. Team-orientation: leverage relationships to achieve goalsPreferred, but not required:
      • Experience in B2B lead generation environment
      • Prior start-up experience in Fintech environmentOther:Remote responsibilities available. Within a remote working environment it is expected that employees are readily accessible throughout the business day, responding quickly to email, chat, phone, and other communications.BenefitsWe offer a great compensation package and benefits package to support you inside and outside of work when joining our team. Some of these benefits include a paid vacation policy, 401K, medical plans, dental, vision, company paid Life/AD&D, short term disability, and long term disability, free covered parking, casual dress policy and an onsite kitchen.Interfirst is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, ethnicity, national origin, age, sexual orientation, ancestry, marital or parental status, disabled, military or veteran status, or any other basis or reason prohibited by any applicable law. We are committed to creating and maintaining a workforce environment that is free from any form of discriminations or harassment. Powered by JazzHRDSIlIC21wy

Keywords: Interfirst, Des Plaines , Content Marketing Specialist, Advertising , Des Plaines, Illinois

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